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5 Reasons to Track Direct Web Traffic
What is Direct Traffic? Search engines, social media, and referring links are all sources of traffic to your site that you track and tweak, aiming to increase the quality and quantity of visitors to...
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Worth Every Darn Minute: Why You Should Create a Social Media Schedule
Last week we looked at content creation, and why you should consider outsourcing it to get it done right, and regularly. Speaking of regular, let’s talk about schedules. How often should you be posting...
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Too Many Options, Not Enough Time! Prioritizing Your Marketing Activities
Great article on ClickZ yesterday about the dangers of overcomplicating your digital strategy. Robin Neifield writes that having “so many options in digital strategy and execution often means we...
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Sustainable isn’t Always Sexy
…but sustainable growth is what your online presence needs. Quick wins are a pertinent part of any strategy, but you should also be looking longer term for brand growth and market penetration. The game...
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Weekend Reading List
For marketers struggling to find their voice: 5 Deadliest Marketing Sins Inc. Good advice: If you can reach people on emotion and values, that's a more powerful way of getting them marching toward you....
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Keys to an Effective Google AdWords Strategy
Google’s AdWords platform has helped many small companies go from small potatoes to international success by providing proactive marketers with the tools to succeed in the highly competitive online...
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